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Along with the growth of an organization, the complexity of its activities, the number of dependencies, and the need to coordinate the work of many departments also increase. In the new reality, the traditional approach to management is quickly becoming unworkable. In order to streamline processes, improve operational efficiency, and create a solid foundation for further growth, many companies are turning to a process approach. Definition of this concept is as easy as ABC.
At this point, many managers also ask: what is LEAN? It is a management philosophy focused on eliminating waste and improving process flow – principles that strongly support a process approach.
The process approach in management involves looking at the company from the perspective of how the work is actually done – step by step, from A to Z. Instead of focusing solely on the organizational structure or getting stuck in individual departments, all attention is shifted to the course of activities and the dependencies between them.
This is an excellent starting point for organizations that do not want to grow chaotically, slowly losing control, but prefer to grow in an orderly manner and maintain consistency even as projects, customers, and employees increase.
The process approach is described, among others, in the ISO 9001:2000 standard. Contrary to appearances, it is not necessary to implement certification in order to benefit from its principles. The point is to treat the organization as a system of interrelated processes that work together towards a common goal. The key to success is to think in terms of continuous flow:
Resources → Actions → Results → Feedback → Improvement
It is a closed loop in which each stage influences the next, and the conclusions from the implementation do not end up in a drawer but are actually translated into improvements in the way things are done.
The starting point is the customer’s requirements. These should influence the way actions are carried out, shaping the workflow at every stage of the process, rather than only appearing at the finish line. Why all this? To improve internal communication, integrate management and operational functions, and systematically improve the organization, influencing the quality and stability of its operations.
At this stage, the question often arises: project or process? When to use a specific approach? In business practice, these two concepts often overlap, even though they play completely different roles.
Processes refer to repetitive activities, i.e., those that are performed regularly and should follow a consistent, predictable pattern. This is nothing more than the daily work of an organization. Process standardization organizes the way an organization operates and harmonizes best practices. As a result, work is no longer dependent solely on individual habits but is based on clear rules.
Projects, on the other hand, serve to introduce changes, such as implementing new tools, improving the way things are done, or launching a new service or product. The hallmarks of any project are a clearly defined start and end date and a specific goal. Right from the very beginning, they are organized by a project charter, which defines the goals, scope, and responsibilities. In more structured environments, projects often use the Stage-Gate Methodology, which divides work into clear phases with decision points before moving to the next stage.
In practice, this means that the day-to-day functioning of the organization is based on processes, while their improvement, optimization, or implementation of new tools takes the form of projects. Both approaches complement each other and, depending on the nature of activities carried out, can be successfully used in parallel. This means that project management is no longer just about keeping track of deadlines and task lists but becomes a conscious tool for driving change and process development within the organization.
One of the key stages in organizing how an organization works is process mapping. It involves identifying processes and their main stages, as well as dependencies and intersections between teams.
This clearly shows what activities follow one another, where information is transferred, and who is involved. Often, bottlenecks or duplicate activities come to light at this stage. When small improvements are not enough, companies may use BUSINESS Process Reengineering to completely redesign their key processes.
It is important to remember that there is no golden mean when it comes to process mapping. Some companies take a top-down approach, while others analyze daily activities and put them together into a larger whole. Regardless of the map template used, the result is the same: a better understanding of the organization. And this paves the way for shorter lead times and meaningful automation! Business process optimization has never been so easy!
Contrary to popular belief, implementing a process-based approach is not just about changing documentation or tools, but above all about changing the way of thinking about work. Let’s be honest: even the best processes will not work in practice if the team considers them to be just another corporate fad.
Employee resistance is very rarely the result of ill will. More often, it stems from a lack of understanding of why anything needs to be changed at all and a fear that processes will lead to more paperwork, control, and rigid rules. If processes are associated exclusively with diagrams and procedures, it is difficult to expect enthusiasm.
That is why communication and giving meaning to change are the keys to success. The team needs to know why the company is opting for a process approach and what problems it is intended to solve. Less chaos in everyday work, clearer priorities, and fewer problems to solve along the way are just some of the benefits of a process approach that employees will quickly feel (provided that the business processes in a company are well designed).
It is also important to clearly emphasize that processes are not meant to complicate work but to organize it. A well-implemented process culture in organizations means more predictability and a sense of control over tasks, not less flexibility.
Now that you know what process management in an organization is all about, it’s time to put theory into practice. Process and project integration is one of the easiest ways to effectively combine the stability of everyday work with the flexibility of projects. On the one hand, there are repetitive activities, and on the other, there are initiatives that introduce change. It is essential that these two worlds do not function side by side but complement each other.
How does this work in practice? Processes set the pace, defining the standard way of working and the sequence of steps; projects use them as a reference point, and project management tools such as FlexiProject bring everything together into a single, transparent whole. As a result, the project schedule is no longer just a plan on paper but a realistic reflection of how work is done in the organization.
All this so that the team can see at a glance not only what to do and when, but also why a given stage is important and what process it is linked to. This definitely makes planning, prioritizing tasks, and managing resources easier. Projects become more predictable, you gain better control over progress, and activities across the organization become consistent. Side effects? Fewer misunderstandings and no need for time-consuming plan adjustments during implementation! The process approach also naturally promotes the development of the project management office and changes its role from a control-focused unit to one that provides real support to teams and initiatives.
As you can see, the process-based approach does not kill creativity or turn the company into a bureaucratic machine. Quite the contrary! The process approach organizes the foundations, creating more space for further development. Combined with mature project management and the right IT tools, it simply becomes a real support for organizations that want to operate more efficiently.